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The copy isn’t
good enough, and needs to be endlessly rewritten. Style
varies wildly from one piece of work to the next. Deadlines
are constantly pushed back and compromised. And you have
to spend every spare minute cajoling a motley bunch of freelancers,
before paying for copy you ultimately aren’t happy
with.
If
you want to be rid of inconsistency and inefficiency,
and want to be able to sell writing services with increased
confidence,
then Writing Machine POWER is the perfect solution. It
puts at your disposal a Professional Outsourced Writing and
Editorial
Resource – our in-house writing team. That means
increased quality of copy, increased consistency of style
and increased
capacity.
You
maintain the client relationship; all that we do is serve
as a resource that you can depend on to deliver copy
of the
quality you and your clients want, at the speed you require.
How it works
One of the greatest virtues of Writing
Machine POWER is its simplicity. Effectively, instead of
dealing with freelancers,
you deal with
a professional writing team. You brief us, and we deliver
the copy to agreed deadlines.
Each POWER partner is allocated a Writing Machine
account manager as a single point of contact, for all administrative
and financial matters. We provide standard briefing
documents that we ask you to fill in, and commit
to making up to three
rounds of amendments to the copy – which in
our experience is more than sufficient for the majority
of
projects. Our
internal quality control mechanisms remain in
place, meaning that
all copy is reviewed by at least one other writer
before it is sent to you.
Who can
benefit?
All kinds of marketing and advertising
agencies can add Writing Machine POWER to their business,
and gain
real
value. Here
are some scenarios:
- Design agencies – ensure
that content works hand-in-hand with your design and layout
by
using Writing Machine
POWER to write more effective brochure copy
- Publications houses – remove
the headaches of getting the content together for your magazines
by employing
Writing Machine
POWER to turn ideas into articles
- Direct mail companies – you’ve
got the concept. Let Writing Machine POWER put together the
accompanying
letter and
any fulfilment collateral
- PR agencies – simplify
case study production by handing the writing
over to Writing Machine POWER
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