| |
As an agency wholly dedicated
to copywriting, to delivering outstandingly focused and readable
text to leading
national and multinational clients, Writing Machine has a wealth
of expert knowledge that we can put at your disposal. Acting
as a collaborative alliance partner, we can provide you with
all the insights you need into the copywriting process – and
introduce you to the strategies we will take to solve a marketing
challenge. More importantly, we can provide that to your clients.
Working
in total harmony with you, Writing Machine can increase
your credibility when it comes to the written word. You can
use our experience and knowledge both in terms of consultancy
and the delivery of outstanding copy to approach new ventures
with total confidence, and move into new business areas
with
copy as a core element.
How
does it work?
Writing Machine views strategic
collaboration as a smart response to a mutual opportunity.
We are seeking partners
who can
benefit from working with a specialist writing agency
and copy consultancy. Whether that will enable you
to pitch
for previously unattainable projects or enhance your
capability, capacity and speed, a strategic alliance
with Writing Machine
can work on a project-by-project basis.
Writing Machine
will also seek to identify projects on which we require
strategic partners.
In any strategic collaboration, our work,
time and input is
charged at its full rate.
Who can benefit?
A
strategic collaboration with Writing Machine can prove of
real value when you need to provide expert input. Agencies
of all kinds can benefit in scenarios like these:
- Magazines – When you’re
pitching to win a magazine contract, Writing Machine’s
experience and writing capacity gives you both outstanding
editorial consultancy
and the ability to produce large quantities of focused,
high-quality copy to the deadlines that are required
- Websites – Generating
and search engine-optimising content is not a skill many
website developers can truly offer. Instead,
depend on Writing Machine’s skills and knowledge
to give you content that meets your client’s
requirements, fast
- Case study programmes –
Increasingly, case studies are being used to follow up
and fulfil advertising campaigns. But many above-the-line
copywriters don’t have the in-depth understanding,
writing style or patience to write effective B2B case
studies. Instead, Writing Machine can build on the creative
work and deliver powerful case studies that help sell
- Brochure campaigns –
redeveloping an organisation’s collateral, or co-ordinating
a product launch? You need consistency across your content
– and you need it fast. The resources of Writing
Machine’s in-house writing team can ensure you get
just that
- Event management –
preparing speeches and presentations can be a lengthy
and frustrating process. Writing Machine’s speechwriting
skills can enable you to offer your speakers the chance
to streamline the writing. Just give us the ideas and
we’ll put the content in place – with space
for customisation
- Direct marketing –
You’ve done the hard bit: you’ve won the readers’
interest. Now it’s vital that your fulfilment pieces
take the discussions on a stage. Writing Machine is an
ideal partner to provide white papers, brochure copy or
case studies to support and develop the direct marketing
campaign
|
