| Title |
Description |
| TomTom |
Writing
Machine is enhancing copy quality and saving money
for TomTom, the world’s leading provider of personal
navigation systems. |
| National
Car Rental: Better bids by far |
National
Car Rental is one of the largest car rental companies
in the world. It has a fleet of 350,000 vehicles, operating
out of 3,200 offices in more than 80 countries. With
such a market presence, you could forgive them for
resting on their laurels.
Not a bit of it.
|
| Hyperwave:
Making sense of it alll |
Strong,
consistent visual brand identities need to be matched
with equally powerful, consistent marketing messages.
That was the logic which led enterprise knowledge management
specialist Hyperwave to turn to the Writing Machine
marketing message methodology.
|
| JacobsRimell:
Head & Shoulders
above the rest |
Opportunity
might well knock, but it's up to you how wide you
open the door. When JacobsRimell found itself first
to market,
it took advantage of Writing Machine's marketing
messages service to ensure that it capitalised on the
opening.
|
| Nortel
Networks: Teaching
old masters new tricks |
Robin
Sansom recently attended a Writing Machine training
course promising to improve the copywriting of marketing
professionals. What did he make of it?
|
| UK
Trade & Investment: The
art of writing in teams |
UK
Trade and Investment, part of the DTI, has recently
used Writing Machine’s copywriting team to
rapidly define, research and write a suite of eleven
brochures.
|
| Trade
Partners UK: Investing
in words |
When
writing copy that really matters, it's vital to get
it right. In-house writing training is a cost-effective
way to make sure that every word counts, as government
agency Trade Partners UK discovered. |
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