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Winchester, December 1st 2003
Writing Machine has launched a new SEO copywriting
service. By understanding and harnessing the criteria by which
search engines prioritise answers to search queries, Writing
Machine can now deliver web copy that increases a website’s
ranking in relevant search engine queries.
SEO copywriting is, therefore, a blend of techniques designed
to optimise the copy for both the human and search engine readerships.
In particular, they are techniques which ensure that all copy
is:
- Focussed on its purpose,
audience and message
- Interesting and highly readable
- Scannable
and concise
- Keyword or keyphrase rich
“As the web becomes more sophisticated, so the role of expert copywriting
is becoming much more critical, said Paul Ayling, MD of Writing Machine. “Instead
of relying upon the so-called meta-information input by web developers, today’s
search engines are increasingly analysing the actual content of the page
to optimise the accuracy of their rankings. It means, quite simply, that
if you
want to optimise
your ranking on engines such as Google, you have to ensure that your copy
is written specifically to achieve that goal.”
If you would like to find out more about how
Writing Machine can provide Search Engine Optimisation for
your website – either with freshly written copy
or by subediting your existing web pages – please
click here.
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