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Imagine
you want to optimise your products page for search engines.
What keywords should you use?
Common sense dictates that the type
of product you sell ought to feature pretty heavily – whether
it’s ‘paperback
books’ or ‘advanced CRM solutions’.
That’s
not necessarily the case.
The most obvious words may in fact
prove to be the most ineffectual at driving readers to your
website. No matter how well your keywords sum up your web
page, if no one types them into search engines,
no one will find you.
What’s more, even if lots of
web surfers are typing in your keywords, if you are competing
against thousands of competitor websites, the chances
of you achieving a high search engine ranking is slim. And
there’s just no point being 12,020th on the search
results for your product. Clearly, the best words and phrases
to select are those that are:
- typed into search engine queries frequently
- subject to limited competition from other
websites
And, of course, those that accurately
reflect the contents of the given web page.
In reality, then, selecting the
right keywords and phrases can prove the toughest (and often most time-consuming)
part of Search
Engine Optimisation (SEO).
But get it right. And
the rewards are great.
Keyword selection services from Writing
Machine
In addition to our SEO copywriting
services, we can help you to identify the pages on your
website which ought to be optimised for search engines.
Crucially, employing an objective methodology, Writing Machine
can then enable you to choose the most effective and appropriate
keywords for those strategic web pages.
To find out how, simply email a Writing Machine
Account Manager at info@writingmachine.com.
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