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Your
brochure is your marketing shop window. It must not only
sell your company’s messages, but also create the right
impression for your business. Immediately.
Are you confident
that yours does? And if not, how would you plan to improve
it?
A
brochure audit from Writing Machine can give you an honest
indication of whether your collateral is up to the task.
What’s more, it will give you concrete recommendations
on how to write effective brochure copy that you can use
to improve your existing brochure – or to take forward
into your next project.
Why Writing Machine?
At
Writing Machine, we know how to write copy for a brochure.
In fact, we’ve
been doing that for over a decade, applying our skills to
create and reform the brochures of some of the
world’s most prestigious companies, including,
amongst many others:
- BT
- Nortel Networks
- Avaya
- Microsoft
- Cable and Wireless
- Invest UK
Our experienced
business writers know exactly what makes an effective corporate
brochure. We’ll pass on some brochure writing tips
and help you increase the impact of your collateral.
What is included?
Writing Machine brochure audits
examine business brochures from a number of
different angles
to provide a comprehensive
insight
into the calibre of the writing and
its effectiveness in achieving your marketing
objectives.
The assessment will involve
a critique of the following:
- The way the core message is conveyed
- The impression it creates of the company
- Structure
- Use of copywriting devices
- Accuracy/suitability of language
Each audit will be at least six pages
long. It will feature a formal introduction and
general observations as well as several pages of metric assessment followed
by
a ‘recommendations’ section.
We will follow up the audit with a call from one of our copywriting
consultants to further
discuss any issues arising and to ensure that you find the critique
both clear
and useful.
The
cost of auditing a brochure is only £199.00
plus VAT.
To arrange a brochure audit please call
Claire Fuller on +44 [0] 1962 841250 or
contact her by email at clairef@writingmachine.com
Alternatively,
larger audits can be arranged through Claire (contact details
above) at an agreed price.
Terms & Conditions
- There is no obligation to purchase any
further Writing Machine services. The aim of the audit
is to provide you with practical advice for improving
the copy and understanding its strengths. That said, in
some cases recommending a rewrite or sub-edit by a professional
will be the appropriate course of action.
- A purchase order is required in advance.
- The audit
will be
completed within
one week
of receiving
both the
copy and
the purchase
order.
- All comments
given are
the opinion
of Writing
Machine alone.
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