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Few pieces of marketing
collateral can clinch new business like an effective case
study. They show exactly how your business can solve real-world
problems. Little wonder then, that nearly every company
creates public relations case studies, business case studies
or marketing case studies.
But take a good look at one of your company’s
case studies, and ask yourself honestly: “Is this interesting?
Would this interest someone who didn’t work for my company”.
Not sure? Well, you should be. Otherwise, you’re not
only flushing the company’s marketing budget down the
drain, but also potentially missing out on outstanding sales
opportunities.
A Writing Machine case study audit can give you
an honest insight into whether or not your case studies are going
to
impress.
Providing direct critiques of your existing material, as
well as expert
guidelines on writing a good case study, our audits help
you make the most of your previous successes – and
build for more success in the future.
Why Writing Machine?
Writing Machine is a marketing services agency
with a wealth of experience in case study writing. In fact, for
more
than a decade, we’ve applied our skills to create and reform the
case studies of some of Europe’s most prestigious
companies including, amongst many others:
- Epson
- Equant
- Steria
- Nortel Networks
- Avaya
- Cable and Wireless
Our team of professional marketing copywriters will rigorously
dissect your case studies, using the same focused approach
we take to producing our own.
What’s included?
Writing
Machine case study audits examine your case studies from
a number of different angles to provide you with a comprehensive
insight into the calibre of the writing and the effectiveness
of the copy.
The
audit will involve assessing the following key issues:
- How effectively the central message is
conveyed
- What impression is created of your company
- Structure
- Use of copywriting devices
- Accuracy/suitability
of language
We will also provide some core recommendations for writing
more effective case studies.
Each audit will amount to around six pages of
copy. It will feature a formal introduction and general observations
as
well as several
pages of detailed examination followed by a ‘recommendations’ section.
Furthermore, we will follow the audit up with a call from one
of our copywriting consultants to further discuss any issues
arising and to ensure that you find the critique both clear
and useful.
The cost of auditing a case study is only
£ 199.00 plus VAT.
To arrange a case study audit please call Claire Fuller on
+44 [0] 1962 841250 or contact her by email at clairef@writingmachine.com
Alternatively,
larger audits can be arranged through Claire (contact details
above) at an agreed price.
Terms & Conditions
- There is no obligation to purchase any
further Writing Machine services. The aim of the audit
is to provide you with practical advice for improving
the copy and understanding its strengths. That said, in
some cases recommending a rewrite or sub-edit by a professional
will be the appropriate course of action.
- A purchase order is required in advance.
- The audit
will be completed within one week of
receiving both the copy and the purchase
order.
- All comments given are the opinion
of Writing Machine alone.
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