Whether providing an analysis of an industry issue, or describing an innovative technical architecture, white papers are recognised as one of the best means of delivering in-depth material to your customers and prospects.

But how do you make sure that the weight of your argument isn’t lost in the heaviness of your written copy?

A guide to writing a white paper

All companies wish to be regarded as being in the vanguard. A well constructed white paper, with an eye on where the market is heading, is one of the best ways of achieving this status.

Taking a complex, or maybe just highly technical, aspect of your industry and presenting a detailed analysis of it is a highly effective way of establishing your company as a thought leader. Especially when you are able to present a complicated argument in a way that is both intelligible and accessible.

That is not to say, however, that a white paper merely ‘dumbs down’ a particularly complicated marketplace issue. Getting behind the jargon is one thing, but that does not have to mean what you say has to be over-simplistic. Far from it.

Writing a white paper can be quite revolutionary. Rather than simply analysing the present situation, it is possible to project future scenarios and courses of action.

A carte blanche?

So why doesn’t everybody do it? Mainly because it is very rarely that simple.

The trouble with complex and highly technical issues is that they are, well, complex and highly technical. The format for writing a white paper means that creating something readable and engaging out of reams of data and market analysis can be tricky to say the least. And, as we all know, credibility is as easy to lose as it is hard to gain.

Writing Machine has a great deal of experience in turning technical jargon into a compelling argument. Our writers and account managers take the time to fully understand the background to the story as well as the case you wish to make. With twelve years experience of writing for international companies, we have a solid background and as such are able to put the concern you’re addressing into the overall market situation.

From this we are able to create a document that is at once informative, authoritative and, most of all, interesting to read. The Writing Machine white paper presents a reasoned, balanced argument underpinned by close analysis of all relevant factors. But, in addition to this, such papers can also perform an important role in supporting and promoting your corporate messaging strategy. Placing your viewpoint and your company, at the heart of key issues in your industry.

Click here to see an example of a Writing Machine white paper.

Ever wondered how good your white papers are? Why not take advantage of Writing Machine’s white paper audit service?