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For over seventeen years Writing Machine
has provided outstanding copywriting services to technology
companies, the public sector and many other sectors.
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Delivering copy that stands out from
the crowd is no mean skill. Nor is it one that is acquired
overnight. It requires extensive training and a way of working
that is itself a bit of a break from the norm.
At Writing Machine our writers (and
our clients) benefit from both.
Our success is based on a writing
methodology developed and honed through a 17 year heritage
in writing outstanding marketing communications and bid
documentation for international clients such as BT, HP,
BAE Systems and Nortel.
The foundations of that are both simple
and solid. Whether for a brochure, a case study, magazine
or website, our copywriting is always focused on its goal:
delivering our clients’ messages in a way that truly
engages the reader.
That demands firstly ensuring your
messages are clear and compelling, something we seek to
do before we even start writing. Then, we focus those messages
in a way that is relevant and entertaining to the specific
target audience – be that at the board level or for
a team of engineers.
It’s a practice we instil in
all our in-house writers, and ensures that the copy we produce
meets our clients’ marketing objectives. Time after
time.
Read about how we apply this copywriting
methodology to:
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