Copywriting: Newsletters and Magazines
 

Company newsletters and magazines present a unique way of communicating with your valued customers, future prospects and employees. But how do you make sure anyone’s listening?

 

Whether online or in print, company newsletters and magazines are all about building relationships. They are a unique communication medium for reaching customers, partners and employees primarily because they are regular.

As a result, you’re not just building a relationship, you’re consolidating and reinforcing it. It’s a long term commitment. And, as such, it can reap long term rewards.

Creating, building and consolidating a relationship

In the world of marketing communications, long term relationships require quite a bit of planning and nurturing.

Establishing your audience is only part of the task when it comes to newsletters and magazines – after all this is something you would have done for any marketing objective. There’s no revelation there! What’s important with newsletters and magazines is establishing the relationship you are going to have with that audience. What are you going to say to them time and time again?

Adding genuine business value

Crucially, how are you going to ensure that they read it – time and time again? If they’re not impressed by the first issue, why will they read the second or third.

Relationships are two-way. That means providing information that is of benefit to the reader. You know why your company wants to have a relationship, but why should your audience want one with you?

One of the biggest problems that we come across when critiquing newsletters and magazines is inappropriate content – content that neither reinforces an over-arching corporate message nor provides the reader with anything of value. So neither party benefits from the relationship.

Newsletter and magazine services from Writing Machine

Writing Machine is experienced in managing every aspect of company newsletter and magazine production, including editorial definition, flatplanning, interviewing, researching and writing articles, design and layout and translation.

Writing Machine can assist you in writing and/or producing online or print newsletters or magazines that:

  • Meet your marketing objective(s)
  • Specifically address your target audience(s)
  • Clearly articulate your corporate message(s)

Or, indeed, we can help you define those objectives from scratch through our editorial services.

Writing Machine's extensive experience

Writing Machine has written and managed the production of a range of print and online newsletters and magazines. These include:

  • Dialogue Business – a quarterly, eight-page magazine for Nortel Networks enterprise customers
  • Connexus – a quarterly, twelve-page magazine for BT Global Services and Nortel Networks UK customers
  • Perspective – a twelve-page magazine for Steria UK customers
  • The Shape – a sixteen-page magazine for Steria UK employees
 
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Click here to see examples of Writing Machine's publications expertise.
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