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A publications
strategy from the outset
It’s one of the hard truths
about the business world that when it comes to reducing
corporate overheads, marketing will be one of the first
casualties.
That’s why it’s critical that
if your marketing department is going to invest in a newsletter
or magazine you can account for the cost and justify it.
Everyone knows that it’s notoriously difficult to
measure the value of an investment in marketing collateral.
One way to help with this challenge is that you know
your newsletter or magazine editorial strategy from the
outset.
Writing Machine can
help you create an strategy which looks at what sort of
publication you should produce, how often, to whom and with
what content. We would consider whether:
- You are communicating with new or existing
clients
- Your organisation has a lot of new messages
to share
- Your client base responds well to regular
updates
- Your readers are listening
- Your company needs to be seen as a ‘thought
leader’
- You want content with a less overtly
‘marketing’ feel
- You would like some 'independent' content
- Your publication should be online, printed
or both
Writing Machine's years of experience
Writing Machine has nearly twenty
years’ experience helping all sizes of organisations
develop coherent, cost efficient and highly effective strategies
for publications.
At
the end of the editorial consultancy process we'll provide
you with a detailed flatplan for your magazine or newsletter.
It will contain an overview of the content and the kinds
of messages you need to be communicating, as well as the
recommended style, tone and length of each article. We can
even help you set deadlines for content and design.
To find out more about our newsletter and
magazine editorial consultancy service, please click here.
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