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HP Services – Structured Bid
Writing
HP is a technology company that operates
in more than 170 countries around the world. HP Services
chose Writing Machine as its preferred supplier for bid
writing and training services following an RFP process which
included demonstrating part of our course. Our Structured
Bid Writing course has taught a range of HP people who write
for bids, including bid managers and systems architects,
the skills and confidence needed to effectively and efficiently
communicate with their target customer.
To date we have delivered
the course to HP eight times.
“I would like to say
that yesterday was the best one-day course I have attended
in a long time (possibly ever).”
Structured
Bid Writing delegate, HP
QinetiQ – Structured Bid Writing
QinetiQ provides research, technical advice,
technology solutions and services to customers in the core
markets
of defence and security. As a trial project, Writing
Machine initially trained QinetiQ’s Competing To
Win team. These are individuals who in a few years’ time
will be responsible for managing bids worth hundreds
of millions of pounds for the company.
The trial went down so well that we are delivering several
courses each year.
“A very clear series of techniques
and tricks and rules that I can proactively apply.”
Structured
Bid Writing delegate, QinetiQ
Mitchells & Butlers – Better Business Writing
Mitchells & Butlers is the leading
operator of managed pubs and pub restaurants in the UK.
Writing
Machine recently
delivered our Better Business Writing course to 12
of their brand managers, to help them structure and write
more focused and compelling reports and communications.
Writing Machine is also working with Mitchells & Butlers
to develop tone of voice guidelines for a number of the
group’s brands.
“My writing will be more concise,
quicker and more effective for the audience.”
Better
Business Writing delegate, Mitchells & Butlers
ITV – Better
Business Writing
ITV approached Writing Machine to deliver a writing training
course as part of their ‘Training Week’ in
May 2010. Since the company had not offered a writing training
course before, and in an attempt to get employees engaged
and active in training, we delivered a pilot one-day business
writing course to six delegates at London Television Centre.
It was very successful and more courses are in the pipeline
for later this year.
Epson – Structured Briefing bespoke course
Epson is a global leader in imaging products
including printers and LCD projectors. Epson product managers
commission the company's internal marketing department to
write sales and marketing information on their behalf. The
company recognised that the copy received never quite matched
what the product managers required, so Epson asked Writing
Machine to help with some Structured Briefing training.
Delivering an on-site course, Writing Machine demonstrated
the ways Epson product staff could ensure they knew what
to ask for, how to ask for it and how to check that what
they received matched the brief.
“I’ll definitely
write shorter briefs now and discuss them in person”
Structured
Briefing delegate, Epson
Millipore – Effective Marketing
Writing
Millipore is a life sciences leader,
providing cutting-edge technologies, tools, and services
for bioscience research
and biopharmaceutical manufacturing. Writing Machine
delivered our Effective Marketing Writing course
to five of their European marketing communications
team based in Strasbourg.
“The course has given me more confidence
in working from scratch, and has also shown me how to take
more responsibility in writing.”
Effective Marketing Writing delegate,
Millipore
Munro & Forster – Effective
Marketing Writing
Munro & Forster, a company
specialising in healthcare, public sector and consumer
communications required a training
course for its healthcare marketing staff. These employees
were tasked with writing a variety of types of work including
newsletters, scientific abstracts, web copy, advertorial
and bid proposals. Our Effective Marketing
Writing training enabled the Munro & Forster attendees
to produce clearer, more concise, competitive copy.
“The
trainer explained everything very clearly and made us think
about why and how to produce
good writing
material. It also really helped that he spent time individually
with everyone to offer useful advice.”
Effective
Marketing Writing delegate, Munro & Forster
Telstra International – Writing
That Sells
Writing Machine initially delivered
a pilot Writing That Sells training course to
delegates from this leading global provider of managed
networked solutions. Staff attended the training at Telstra
International’s London headquarters. Delegates included
their bid, product and marketing managers, along with Telstra’s
Sales Director and Head of Learning and Development. The
pilot was so successful that a further four courses have
been delivered in quick succession, meaning that Writing
Machine has trained over 40 Telstra International clients
already. We are in discussions about rolling the training
out world-wide.
“After attending this course I will definitely
be a more concise writer. I hope my team’s writing will
improve with the realisation of the need to develop
messaging.
Thank you for reinforcing this!”
Writing That
Sells delegate, Telstra International
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