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Effective Marketing Writing is a one-day
or two-day course delivered in your offices for up to 12
delegates at a date
convenient
to you.
Who should attend?
Anyone who is involved in marketing communications will
find this course invaluable. Whether they are writing
brochures, case studies, web copy, direct mail, newsletters,
press releases, internal communications, or even their
company
intranet, delegates will be able to apply what they learn
as
soon
as
they are back at their desks. Previous delegates have
included marketing managers, marketing support staff,
internal and external communications managers and PR
managers.
What will delegates learn?
We know that every organisation or department has its
own specific writing challenges. That's why we use a
modular approach for our Effective Marketing Writing
training. The course teaches delegates the core skills
they need
for smarter and better writing planning, structuring,
crafting and reviewing. Plus, with a two-day course you
can select three 'In Practice' modules on the
second day, which apply the
theory
to your particular needs.
On both the one-day and two-day versions,
delegates how to:
- write the right message for
the right person
- plan and structure writing
- write with clarity – to
make it easy for the reader
- be engaging – turning
facts into benefits, and staying positive and direct
- use clear layout - with bullets, boxes,
bold text and captions
- proofread - techniques for that final polish
Choose your own In
Practice Modules
In addition, with a two-day course you can choose three
of the following
In Practice modules:
- writing for the web
- DM Writing
- tone of voice*
- persuasive PowerPoint
- how to write emails
- grammar - breaking the rules
- punctuation
Bespoke modules
We can also work with you to develop bespoke modules
suited to the precise needs of your business or department.*
*These will need bespoke development and will therefore
incur an extra charge.
A writing trainer
The trainer will be an experienced
writer, who will demonstrate the techniques we use
to make our writing professional, punchy and engaging.
As
a result, delegates will not only learn theories that
can underpin the way they write marketing communications
in the future, they will also have the opportunity to implement
those
theories
under the watchful eye of someone who writes for a living.
After the course, delegates will be sent
the course notes as a reference document for the future.
These explain, expand and reiterate all the points raised
throughout the course, so delegates will never be stuck
trying to remember what they were taught. In addition,
all delegates are signed up to our monthly Trade Secrets
of Writing emails - giving them further writing hints and
tips.
Arrange an in-house course for your team
To receive a document that explains Effective Marketing
Writing in more detail, simply send an email to clairef@writingmachine.com
or contact Claire Fuller on 01962 841250 01962 841250
.
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