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A modular approach to writing
training
Of course, every organisation or department has different
writing challenges. That’s why Writing Machine’s
writing training courses follow a modular approach.
One-day courses
Our one-day courses teach delegates the core skills they
need for smarter and better planning, structuring, crafting
and reviewing – skills that can be applied to all
writing activities.
Two-day courses
Our two-day courses follow the same structure as the one-day
course on the first day. On day two, however, you can also
select three ‘In Practice’ modules, which apply
writing theory to a range of business needs – for
sales teams, bid teams, marketing teams or simply for day-to-day
business writing.
Available In Practice modules
Using experience gleaned from more than twenty years of
professional writing, Writing Machine offers a comprehensive
range of In Practice modules to suit a number of business
and departmental needs. You can select three of these modules
for a two-day course:
• Executive Summary writing
• How to write cold sales emails
• Persuasive PowerPoint
• Marketing DM writing
• Grammar
• Punctuation
• Tone of Voice*
• Briefing other writers
• Writing for the web
Bespoke modules
We can also work with
you to develop bespoke modules suited to the precise needs
of your business or
department.
This will incur an extra charge.
Whichever course and modules you choose, we
can deliver it at your premises to teams of up to 12 people.
Please contact us to discuss your requirements.
*This module will need bespoke development and will therefore
incur an extra charge.
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