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Business
writing under the microscope
Marketing, and
those who work in marketing, can often fall victim to a
perverse logic: budgets get smaller, but results are only
ever expected to rise.
Business communications is one of the
largest, and consequently most costly, aspects of a company’s
marketing strategy. It is inevitable, therefore, that it
is one of the areas most
likely to come under the scrutiny of those holding the purse
strings.
But even under these pressurised
conditions it remains paramount that the corporate literature
created
is of the
highest order – it
is the outward projection of your company’s image,
and maybe all your customer has to judge you upon.
The truth of the
matter, however, is that most people in marketing positions
aren’t
actually writers in the strictest sense of the word.
The result? Work
of a mixed standard or an over-reliance on outsourcing.
It isn’t that outsourcing doesn’t have a place, but
one of the arts of effective marketing writing is knowing when
you need to buy-in and when you can handle a job on your own.
And as spending controls have tightened, it has become vital
for marketing professionals at all levels to be able to communicate
to a standard that does their company justice – be
that letters, emails, presentations or collateral.
Better
Writing for Marketing Professionals: a one day course
It is in response to precisely this
need that Writing Machine has created Better Writing
for Marketing
Professionals.
A
one-day writing training course, Better Writing for Marketing
Professionals aims to increase the confidence of marketing
personnel with the written word – developing creative
writing skills and introducing new techniques.
The
course will be led by two highly experienced writers and
trainers and will take place in the format of a workshop,
not a lecture. The approach is hands-on and practical: you
will get the chance to put into action all the techniques
taught on the day and see for yourself how they can improve
the efficiency and quality of your writing.
We’re
not going to turn you into a professional writer in one
day – there is no course that can do that –
but rather give you practical tools and insider tricks,
drawn from our years of experience, that can transform your
copy into focused, highly readable marketing communications.
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