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Writing Machine's
Better Writing for Marketing Professionals course is designed
to teach you a number of key marketing writing tools, tips
and tricks. These include:
Getting
the most out of your marketing spend
Unless you know exactly what
you're trying to achieve, you simply can't guarantee that
you're getting value for money. We will show you how to
set clear, measurable objectives - making sure you spend
your money to maximum effect.
Overcoming
writer's block
Writer's block happens to all
of us once in a while. But ensuring you have the right processes
in place when you start writing can help beat even the most
stubborn case of tip-of-the-tongue syndrome. We will show
you how professional writers cope when they're literally
lost for words.
Adding
spice to engage your reader
No matter how clear your message
is, it will fall on deaf ears unless you engage your reader.
We will explore different techniques to enhance your reader's
interest in your marketing copy, and show you some tried-and-tested
methods that can help make people want to read on.
Building
value-added relationships with your readership
Are you talking to someone for
the first time? Or are you trying to maintain an existing
relationship? We'll discuss ways of adapting the tone and
style of your copy to meet the expectations of your specific
target audience.
Taking
the pain out of managing other people's copy
Managing other people's writing
can be a real headache, whether it's written by a colleague
or a freelance writer. The insight we will give you into
how a leading writing agency does its job will help you
know what to look for in other people's copy, to make sure
you get what you want - first time, every time.
Losing
your writing inhibitions
Writing doesn't have to be an
agonising task. We will help you understand when you should
throw away the rule book (and when you shouldn't), giving
you the confidence to have fun with words.
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