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UK Trade and Investment
is the Government organisation that supports companies
in the UK trading internationally and also overseas enterprises
seeking
to locate in the UK. As such, it produces a great deal
of
written communications, both internal and external.
Writing
Machine
undertook a metric-driven critique of over 50 pieces of
written material and also interviewed a cross-section of
employees
in order to establish strengths and limitations. The results
of the materials and skills audits were then combined to
identify areas needing improvement. A comprehensive training
course
manual was then written.
More than a dozen one-day courses in core writing skills
have now been run. Group sizes averaged nine people, with
two tutors;
this high trainer-to-learner ratio was designed to give everyone
from UK Trade and Investment the maximum opportunity for
personal, one-to-one contact with an expert.
"
We turned to Writing Machine for help,” said Julie
Hatch, Marketing Manager, ”because not all of the
people working here are adept at commissioning and writing
copy. Writing
Machine’s
courses are kept at a high pace, with plenty of variety,
and their approach to teaching is highly educational and
very entertaining.
"The courses have far exceeded my initial
expectations.”
To read a longer version of this case study,
please click
here.
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