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Writing Machine’s Writing
for the Web one-day course is designed to enable you to:
Create
copy that does its job
Do you know the function of every
web page on your website or every article in your e-newsletter?
We will put the purpose back into web writing with a look
at the fundamentals underpinning all effective copy.
Optimise your Web copy
for search engines
Readers don't just stumble on Websites.
They have to be driven there. We will show you
how to adapt
your
writing to ensure
that search engines pick up and prioritise
your content.
Capture the online reader in your
web
You may be getting hits to your Website.
But are your readers actually absorbing any of the information
you give them? We will explore the theory behind effective
writing for the web.
Craft headings and links
Online readers don't
read thoroughly. They scan. That means you have
to make your
messages jump
out of the
page. We
will address
how to write headings and links
with real impact, as well as how to exploit
many
other writing
devices.
Cut the waffle
You've got just seconds to grab your
reader. You need to get straight to the point. We will pass
on the Writing Machine techniques for crafting succinct,
logical web copy.
Add flow to copy
Getting straight to the point
is crucial. But it doesn't
always leave you with
the most pleasing
copy. We will
provide you with
our tips and tricks to
lead the reader through short,
snappy text.
Lose your
writing inhibitions
Ignore what your English
teacher taught you.
Get ready to break
some grammatical
rules.
We will
show you how
breaking with convention
(and knowing when
not to) can enable you
to spice
up even
the dullest
copy.
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