|
For overseas marketing
companies that want to sell English language writing services
with increased confidence,
Writing Machine’s International Copywriting service is
the perfect solution.
The Writing Machine International Copywriting
Solution
1. Original source copy in any language …
Writing Machine’s
International Copywriting takes local language source copy
in any language. We then use our partner
translation agency to translate it into English, emphasising
accuracy and meaning, rather than style.
2. … is rewritten in International English …
Writing
Machine copywriters then rewrite the translated version
to produce a top quality non-idiomatic version
in so-called ‘International’ English.
This version avoids the use of idiomatic phrases, while
at the same time using a number of copywriting techniques
to ensure
that, even though the copy is idiom-free, it is none
the less engaging and fits with the original marketing
objective.
3. … or written directly in International English…
Sometimes it
is more appropriate to work in the English language from the very beginning
of a marketing project.
Where this
is the case, we can of course produce the original
International English version of any required
text on your behalf.
4. … to produce the ideal ‘strategic’ version
for international communications …
Thanks
to our experience in writing English language
copy that is designed to be read by
an international
audience,
the documents
we produce are ideally suited as the master ‘strategic’ version
for further translations. What’s more,
because different language versions are of
different lengths,
Writing Machine
can subedit the copy to different word counts
so that final print layout remains unchanged.
5. … and then we’ll translate it for
you.
Working in close association with our
trusted translation partner we will also produce
the additional foreign
language versions
of the text – ensuring people hear
the right message the world over.
Who can benefit?
All kinds of marketing and advertising agencies
can add Writing Machine’s International Copywriting to
their business, and gain real value.
Here are some scenarios:
- Design agencies can ensure
that the quality of their English language content, as
well as other language
variations, matches
that of their design and layout
- Direct mail companies can continue to generate
their concepts, but use Writing Machine’s International Copywriting
to create the accompanying letter and any other English
language fulfilment collateral
- PR agencies are able to simplify
the production of English language (and other language)
case studies by
handing the
English language writing over to Writing Machine
- Web design companies can now
produce high quality English language web copy optimised
for search engines and
online scan reading
Why Writing Machine?
Writing Machine is a dedicated
copywriting agency, based in Winchester, UK. The company
has existed
for nearly 15 years
and has based its success on producing high quality
marketing copy in the English language. That means copy that
is
always focused on the ultimate marketing objective – ensuring
that companies gain the maximum marketing return on
their investment in words.
Over the years Writing Machine
has worked for over
100 organisations from a wide range of industry sectors.
Our clients include
world-leading blue chip companies, both UK-based and
international, and a number of UK government agencies.
Contact details
For more information about the Writing Machine’s
International Copywriting service, please contact:
Donald Wade
Writing Machine
19, City Business Centre
Hyde Street
Winchester
SO23 7TA UK
t: +44 1962 841250
e: donaldw@writingmachine.com
|
