Writing Machine conducts a metric-driven critique of copy
samples, and then produces a document which highlights the strengths and weaknesses
of the existing material.
These audits are naturally tailored to meet your specific
needs. However, typical attributes to be scrutinised might include:
- Grammatical
accuracy
- Clarity
of message
- Overall
structure
- Use
of heads, subheads and boxes
- Relevance
to theme
- Relevance
to audience
- Appropriateness
for the task
- Suitability
for professional writer
- Consistency
with company brand guidelines
- Overall
brand impression
