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What would be the commercial opportunities for
your agency if you could significantly increase your credibility
when it comes to the written
word?
Now that Writing Machine has started working
in partnership with other marketing agencies, you can use our
experience and knowledge for both editorial consultancy and the
delivery of
outstanding
copy. As a result, many more agencies are now able to compete
for the many revenue streams that demand leading edge editorial
resouces.
How can you benefit?
All kinds of marketing
and advertising agencies can gain real commercial advantage
by adding Writing Machine to their business. With our help
you can better compete for:
- Magazines – When you’re
pitching to win a magazine contract, Writing Machine’s
experience and writing capacity gives you both outstanding
editorial consultancy and the ability to produce large quantities
of focused, high-quality copy to the deadlines that are required.
- Websites – Generating
content and then optimising it for search engines are
not skills many website developers can truly offer. Writing
Machine’s experience and knowledge can give you
content that meets your client’s requirements. You
can also resell our highly praised 'Writing
for the Web' course to train your customers to maintain
the editorial content on their new sites.
- Brochure campaigns – Redeveloping
an organisation’s collateral, or co-ordinating a product
launch? The resources of Writing Machine’s
in-house writing team can ensure you get the necessary consistency
across your content - within the time deadline required.
- Event management – Preparing
speeches and presentations can be a lengthy and frustrating
process. Writing Machine’s speechwriting skills can enable
you to offer your speakers the chance to streamline the writing.
- Direct marketing – You’ve
done the hard bit: you’ve won the readers’ interest.
Now it’s vital that your fulfilment pieces take the
discussions on a stage. Writing Machine is an ideal partner
to provide white papers, brochure copy or case studies to
support and develop the direct marketing campaign.
- International marketing -
Because of its use of idiomatic language, marketing copy
is notoriously difficult to translate. Writing Machine
can create strategic language copy in International English
which is specifically designed to engage the reader without
using idiomatic phrases. As a result, nothing gets lost
in translation.
To explore how Writing Machine can help
your agency compete more effectively, please call Paul Ayling
on (0)1962 841250 or email him at paul@writingmachine.com
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