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Winchester October 12th 2004
Specialist business writing agency Writing Machine
has announced that its highly popular Trade Secrets of Writing
service is now available, free of charge, as intranet content.
Organisations can link to a purpose-designed web page, hosted
by Writing Machine, to gain access to valuable writing guidance.
Trade
Secrets of Writing are a series of practical writing tips
in bite-sized chunks, and since the launch of the service
by email almost two years ago, subscription has increased
by more than 400%.
Providing usable grammatical guidance
and innovative ways to approach writing tasks, as well
as professional insights
on how to increase the impact of written content, Trade
Secrets are written in a highly engaging and appealing
way – something
that has proved fundamental to their success.
“Many of our initial subscribers were marketing professionals – our
traditional target audience,” reveals Claire
Fuller, marketing manager at Writing Machine. “But
the decision to make the service available as additional
intranet content
reflects the growing interest in Trade Secrets from
people working in all kinds of different departments,
including
sales, HR and customer service.
“As the emails have been forwarded within
organisations, more and more readers have found that the tips
we provide,
based
on the experience of our in-house writing team, are
actually applicable to almost any kind of writing. And
on top of that,
they’re a good read too – which is the
best possible advertisement for us.”
To see an
example of Trade Secrets, click
here. To find out how easy it is to incorporate
the Trade Secrets of Writing into your intranet read
our Q&A.
If this interests you, please
contact:
Paul Ayling paul@writingmachine.com
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