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Compelling, convincing and consistent or confused, commonplace
and contradictory?
If you spend time establishing and clarifying
your key message before you start bid production, then
you’ll
achieve the former. Without – it’s the latter.
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Getting the story straight - messaging
Why should your company win this bid? If
you can’t answer this simple question, then you have
to ask why you should dedicate resources to even bidding.
But all too often organisations begin the process of bid
production without a clear idea of what distinguishes them
– or at least without communicating that critical
message to the bid writing team.
Writing Machine’s message facilitation
helps you rectify this. It is a process that draws on the
knowledge and input of key figures within your organisation
– sales people, account managers and where possible
senior executives – to establish exactly what it is
that you can offer, and where you can gain competitive advantage.
The output of this process is an editorial
definition document, which is invaluable when briefing members
of the bid team.
Executive Summary
writing
The Executive Summary is the first place your reader comes
to when assessing your bid. Therefore it's vital that it's
engaging, well-structured and informative, summarising clearly
and simply the main points of your proposal.
Using the editorial definition this would
demonstrate a sophisticated understanding of the prospect's
business needs, highlight your competitive edge and offer
clear, credible proof of your claims.
Subediting
No matter the
length of your bid, Writing Machine can subedit the final
document before it goes to your prospect.
Typically, we subedit text to ensure:
- Clarity of expression
- Consistency of tone and style
- Bid messaging is reflected and reinforced
throughout all sections
- Correct grammar, spelling and punctuation
- International English
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