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Raising the bid
In today’s streamlined and efficient
business landscape, it’s rare to find processes that
consume enormous sums of money, take inordinate amounts
of time, place considerable strain on staff and have no
guarantee of success at the end. Bid production, however,
remains an exception to this rule.
Yet at the
same time, it’s a necessity. Winning new business
is, quite clearly, the lifeblood of any company. And increasingly,
simply to gain a place at the table you have to put together
comprehensive and compelling bid documentation.
Quality
control
All too often, however,
despite the efforts put in, the quality of proposal writing
is not good enough. Bids are composed piecemeal, with individual
sections written by operational staff with little expertise
in communications. Content is unfocused, inconsistent and
unpersonalised. And at the core of the bid there is no single,
defining message – which means winning the bid is
all the more difficult.
None of this is news to bid managers.
But finding a solution is no simple task – especially
when the pressure to produce more bids, tender documents
and responses to RFIs and RFPs rarely lets up.
It’s here that Writing Machine’s
bid support services can help.
Bid support from Writing
Machine
Writing Machine provides a range of services
designed to help organisations write winning bids. We focus
on increasing the quality of the proposal writing and final
written output.
Building on skills and experience honed
over 17 years of professional business writing, Writing
Machine can help streamline processes, develop the skills
of your bid production team and empower you to create more
focused and personalised documentation.
Three concrete
ways Writing Machine can help
There are three ways that Writing
Machine can significantly help companies address the many
issues relating to the production of written bid documents.
Whilst organisations can opt to use any one of these services
on a standalone basis, we believe that they complement each
other and enable companies to tackle the challenge of bid
production in a comprehensive way.
- Large bid message facilitation,
writing and editing
A major problem with many bids is that they fail to communicate
a unique and compelling position consistently. Writing
Machine can help you establish and crystallise this all-important
message, then empower you to share this effectively with
your bid team. Using an editorial definition document
Writing Machine can even write your Executive Summary,
or subedit the whole bid. More
- Better Bid Writing training course
Already successfully delivered to companies such as HP
and QinetiQ, our writing training course ensures bid contributors
deliver copy that is clear, compelling and concise. Building
on our experience in both professional business writing
and training, the course focuses on making proposal writing
a less painful and time-consuming process. More
- Pre-written content writing and
subediting
Bid automation can have a profound
effect upon the bottom line of a business. When it is
appropriate for bids to be produced in this way it is
critical that the raw material in the library is the very
best possible. It needs to be clear, concise, compelling
and highly competitive. Writing Machine can create, amend
and maintain the text for such systems.More
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