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Consultancy to
help you make the most of your content
What’s more, the same questioning,
challenging approach stands us in excellent stead for developing
effective
marketing
programmes, planning magazines that will last and analysing
the strengths of existing communications strategies.
Elegant writing.
Eye-catching design. In the world of marketing communications,
both amount to nothing without substance. Good marketing
not only grabs the reader’s interest, but delivers
a compelling message to its audience. A message, indeed,
that offers them something in which they can see value,
whether in their domestic or professional lives.
Substance
and style
All too often,
such substance is sorely missing. All that organisations
offer is a set of technical features, without
context. Or they
deliver a set of facts, which have no relation to one
another – and
worse, no relation to the audience. In short, it’s
a waste of a marketing budget.
Writing Machine is committed
to eliminating such wastage. Whether we’re working
on a piece of corporate collateral, a magazine, an
email marketing campaign, a website or indeed
any project,
we seek to identify a clear objective and message.
We have helped a range of leading organisations
develop a more focused below-the-line identity with our unique
messaging methodology.
They see increased consistency and clarity in their
communications: more importantly, they are also saying
something that
helps them stand out from their competitors.
Challenging
questions lead to the best results
We take
a similarly questioning, challenging approach to editorial
consultancy for corporate literature,
online communications and
magazine and newsletter projects.
For instance,
the questions we ask around magazines are designed to ensure
that your publications have
a real
impact, a longevity
and a business value both to your organisation
and your readers.
In any of these situations,
our role as content consultants is to draw on your knowledge,
successes
and business
understanding,
We then offer marketing advice that helps turn
potential selling points and benefits into
concrete value.
Our content consultancy includes:
- Messaging
services
- Magazine
editorial consultancy
- Online
communications strategy
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