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Away
from the numbers
As any good accountant
knows, there’s
more to the profession than numbers. In fact, in today’s
environment, what differentiates a good professional
practice from an outstanding one is nothing
to do with making sure the figures add up. Instead,
it’s
to do with the ability to provide clients with financial
advice that they can use and act upon.
In that respect,
one of the most important tasks for any accountant
today is communication – and in particular,
written communication. Whether that’s a
simple letter or a detailed report, compliance
or consultancy,
the essential challenge
is
the same: to express
your knowledge and understanding of the situation
in a way that makes sense to your client.
That’s
something that is widely recognised. People
are aware of the need to cut out jargon
where possible
and try
and make their writing more intelligible.
But old habits die hard.
Which is precisely where a dedicated
writing training course from Writing Machine fits
in.
A clear advantage
“A clear advantage”
is a one-day inhouse course developed in response to the
writing needs of the accountancy profession. Indeed, a partner
from a leading provincial accountancy practice has acted
as consultant in the course’s genesis. The course
recognises the challenges involved in day-to-day communications
with a wide range of clients, and is based on the real ways
accountants work.
From these premises,
the course then teaches both the principles and the
practices of
more effective
writing.
It is not only
designed to help improve
the quality of the output, but also to streamline
the writing process and
make it less onerous.
The course divides into
four core areas:
- Clear thinking – the
foundations of any piece of effective communication
- Clear expression – beyond
cutting out jargon! How to make your
writing sound more natural and easy to act on.
- Clear presentation – no clip-art, no fancy layouts: pure
writing tools
to help make it easy on your readers – including
how
to make the most
of spreadsheets,
graphs
and tables.
- Clear
advice – the art of making powerful recommendations – without
stumbling into a legal minefield
Using writing workshops
and small group work, the course
introduces a
range of techniques,
all used in-house
by Writing Machine’s
professional business writers, to help you produce written
work more effectively. Then, under
the watchful
eye of our trainers – themselves
experienced writers – you
will have the opportunity
to put your newly acquired
theory into
practice.
For more information
on how we could run this course inhouse for your company,
please contact Claire Fuller on 01962 841250 or by email
to clairef@writingmachine.com
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