- Reduce the time taken to produce
your marketing collateral
- Improve the quality of your sales
proposals and bids
- Enhance your everyday communications
with your customers
- Increase the consistency of your
brand image
One thing can achieve all of these
business goals: improved writing skills.
Writing Machine writing training
Writing Machine writing training has been
adopted by many large enterprises, including BT, Microsoft,
the Department of Trade and Industry, ESRI (UK) and Earls
Court & Olympia Group.
These companies know that writing training
from Writing Machine empowers people to approach projects
more effectively, ensuring that what they write is on message,
and radically reducing time spent in both writing and editing.
With over 15 years’ copywriting experience,
Writing Machine’s training portfolio is based on
real-world knowledge and represents an outstanding opportunity
for your company to reap the benefits of this expertise.
Writing experience, training expertise
The method itself is simple: using practical
exercises, we aim to impart techniques that we use in-house
every day to not only improve the quality of writing, but
also ensure that copy is produced faster and to brief.
Our training courses are built on long-standing
professional expertise. All of our trainers are experienced
writers, and will ensure each attendee receives the one-on-one
tuition they need to iron out their individual problems
and areas of concern, helping each delegate to gain the
confidence to produce more effective copy, faster.
The tricks of the trade taught on our courses
are all practical, easy to implement and, above all, effective;
making corporate writer’s block a thing of the past.
The
right course
The key to Writing Machine’s
training ethos is flexibility. No two organisations
face the same
writing challenges, so it is essential that each
course is designed with the individual needs of each
organisation in mind.
To achieve this, a consultative
process is at the heart of all our courses. By taking
the time to properly
understand why you want a training course, we can
ensure that we deliver the right training course.
Naturally,
all our courses have principles that underpin them, and
these form the foundations of
what is taught
on the day. However, other modules can be
added or adapted to this core to create the most appropriate
course
for you. We can even develop entirely new modules
from scratch, meaning that courses can be entirely
bespoke to your organisation.
Topics we cover
typically include:
- The importance of setting clear, measurable objectives
- How
to write for your reader
- Why your writing
should be structured – and
how to do it
- How to spice up your copy
- How to grab – and maintain – your
readers’ interest
- Working with brand guidelines
Contacts
If you are interested in how Writing Machine
can make your in-house writing more efficient and more effective
please call us on 01962 841250 or email Claire Fuller on
clairef@writingmachine.com.
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