The Structured Writing Method teaches more than just the ‘craft’ of writing well-written, grammatically correct sentences. (AI tools can do that.) By breaking down the intellectual processes needed to write effectively into ‘objective setting’, ‘messaging’, ‘structuring’ and ‘crafting’, Writing for Business and Writing for Bids can transform the effectiveness of the way you think and work as well as write.

• The Structured Writing Method improves … complex problem solving
  Following the method, writing becomes an exercise in finding an effective solution to a recognised problem or challenge. It means developing the skills of understanding your audiences and your objectives and then structuring a written solution designed to fulfil specific needs. Becoming a better writer, in other words, means becoming a better problem solver.

• The Structured Writing Method improves … research
  The Structured Writing Method teaches powerful techniques based on Microsoft Word’s Outline View that not only enable you to create the structure for new documents, but also enable you to capture, deconstruct and finally reconstruct material from other documents. Research becomes more focused and very much more efficient.

• The Structured Writing Method improves … team-working and collaboration
  Writing is not always something that always happens in isolation, but is often the result of people working effectively together to achieve a recognised objective. The Structured Writing Method teaches processes, typically involving creating shareable editorial structures and storyboards, that can be transformative when teams are collaborating on documents such as bids, tenders, marketing materials and internal reports.

• The Structured Writing Method improves … writing
  Writing is always amongst the most important soft skills that employers and individuals are seeking to develop. In this context it is hardly surprising – yet still worth emphasising – that the Structured Writing Method will enable you to become a better communicator in general and better writer in particular. The course provides guidance on matters of style, grammar and punctuation. Documents produced using this method are not only well argued and fit for purpose, but are also extremely well crafted.

• The Structured Writing Method improves … productivity and time management
  The Structured Writing Method breaks document creation into a manageable series of tasks that mean that writing – or ‘crafting’ as we call it in the method – becomes the very last thing that you do. That’s why writing in a structured way can reduce the need for revisions and rewrites; it also means that outline structures can be debated and signed off before any crafting has been done. If you are interested in finding ways to make your team more productive and use time more effectively, the Structured Writing Method has a lot to offer.

• The Structured Writing Method improves … the bottom line
  Some documents impact the bottom line of a business. These include bid and tender documents, sales and marketing materials and pre-sales correspondence. We have helped many bid and sales teams to use our Structured Writing Method to write proposals that are inherently more compelling and competitive. The commercial benefits to organisations that are able to improve the writing capabilities of their marketing, sales and bid teams is clear.