Writing for Business

Writing for Business will help you write documents that are clearer, more professional and better structured. The documents you write will be more concise, compelling and – where necessary – more competitive. You will also be able to write these documents faster.

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Introduction

Writing for Business will help you write documents that are clearer, more professional and better structured. The documents you write will be more concise, compelling and – where necessary – more competitive. You will also be able to write these documents faster.
Stage 1: Objective Setting

1 Lesson
- Lesson 1: Objective setting
  
  By considering what you are trying to write and who you are writing for before you begin, your writing will be much more effective.
Stage 2: Messaging

1 Lesson
- Lesson 2: Messaging
  
  The point of any document is to communicate messages to a defined audience, in order to create a certain outcome. So the question is: what do you want to say?
Stage 3: Structuring

2 Lessons
- Lesson 3: Structuring
  
  You have thought about what you want to write. The next question is, in what order should you write it?
- Lesson 4: Storyboarding for collaborative writing and AI
  
  By creating an editorial plan – or 'storyboard', and showing this to the final reviewers at an early stage, you can get the content of your document approved before writing begins.
  The storyboard is, in effect, an editorial definition which summarises all the objective setting, messaging and structuring thinking that has happened so far. If you are using AI to help draft your documents, storyboards will transform the results.
Stage 4: Crafting

6 Lessons

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Retaking this course from the beginning will reset all of your tracked progress.