What will you learn in this lesson?
When you look critically at documents you begin to notice that many of them seem unclear about why they have been written and what change they want to make in the reader. Documents take time and effort to create. Being clear about your objectives before you begin will energize and focus the entire writing process. This lesson introduces the hallmarks of a focused objective and provides guidance on how to achieve it.
These are the key questions you should ask yourself before you start to plan any document:
What it is that you want to communicate (the message, or argument).
Who you are writing for (your audience).
Why you are writing the document (what you want to happen as a result).
If you are clear about these at the start of the writing process, they make everything that follows much easier and more focused.
Writing for Business will help you write documents that are clearer, more professional and better structured. The documents you write will be more concise, compelling and – where necessary – more competitive. You will also be able to write these documents faster.